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TV and Web Compared

From the indomitable Jakob Nielsen, a comparison of the web and television, in the context of "online media velocity:" "The granularity of user decisions is much finer on the Web, which is dominated by the instant gratification of the user's needs in any given instant. Content must cater to this rapid pace."

Jakob Nielsen's Alertbox, November 24, 2009:

Velocity of Media Consumption: TV vs. the Web

Posted on Wednesday, December 2, 2009 at 03:16AM by Registered CommenterWilliam Garrity in , , | CommentsPost a Comment

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