William F. Garrity

I came across this in the web site/blog Speaking about Presenting.  The piece is about the most important part of your presentation: What is your core message? 

How to craft a memorable key message in 10 minutes

November 11, 2009 by Olivia Mitchell

A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it “the big idea”, the core of your presentation or the proposition.

Start planning your presentation by deciding on your key message. It will make the rest of your planning easy and straightforward. Steve Bent, one of my readers, said in a comment on a previous post:

“…[T]hat’s when I had the Eureka moment of the key message for that particular presentation. Then all previous thoughts, notes and parts of the presentation were easy to classify in terms of how relevant they were, and which step they fell into (if any).”

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