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Entries in UserExperience (1)


Enterprises and User Experience

And how. Think about the interfaces/systems your company makes you use, and then compare those user experiences to those of nearly every system/interface you use in your personal life -- Gmail, Amazon, your bank's app, Dropbox, Keep, Starbucks, Twitter; even for a service as complex as Evernote.*

*Not iTunes; as a user expereince, it's a train wreck, I think. 

See this piece in TechCrunch by Todd McKinnon that captures -- in part using as an example -- the problem enterprises have: not focusing on what users want to do, versus what IT wants users to do. 

Perfecting The Enterprise End User Experience

Posted [February 2, 2014] 

Editor’s note: Todd McKinnon is CEO of identity management firm Okta. Follow him on Twitter @toddmckinnon.

Everyone talks about user experience. It’s often referred to in terms of how “sticky” an app is: how easy it is to use, how engaging it is, how relevant it is to what users are doing, etc. All are elements that contribute to a compelling experience, regardless of industry or app type. But while user experience is well understood and has always been core to the development and success of consumer-facing apps, the same is hardly true in the enterprise world.

So why is that and what are we – as enterprise software companies – doing about it?

To make a lasting impact and to drive change within it requires an entirely new way of thinking about software development and large-scale technology projects. It’s also one that suggests we look to our consumer counterparts for guidance on how to put the user first and build technology second.

If we mimic companies like Uber and GoPro – resisting the temptation to simply recreate old experiences in a new environment – we’ll enable entirely new, powerful use cases. We’ll move away from the old standard of iteration to a new standard of true innovation. We’ll create business value that didn’t exist previously that ultimately makes companies more competitive. We’ll make the economy stronger. We might even make the world better.

It’s a massive challenge, but it’s also a massive opportunity.

Article continues at link.